• Challenge: GOQii (unknown then) needed to go beyond awareness to regular usage of its app, at scale; pan-India. Preventive Healthcare is like insurance – most Indians think they don’t need it. How could GOQii engage Indians, deeply?
  • Solution: Amplify two 100-day app-download campaigns (India Steps Challenge with Network18/ India Health Quiz with Times Network and Times of India) through TV/ Print/ Digital/ Radio and use of celebrities/ health & sports influencers. Incentivize app download/ sharing/ usage for a healthier self. Air short-form content to hype GOQii association with health care and the range of solutions/ services it provides.
  • Results: 3.5Mn app downloads (60% referral downloads) at @0.4X of market cost. Beyond awareness and usage – GoI recognized GOQii’s expertise and commitment to building a Fitter India. GOQii became the only private sector partner to GoI’s Fit India program.