Marketing is looking for a partner whose agenda isn’t different from their own. In the relentless world of quarterly results, a partner who is focused on ROI. And most importantly, will Walk the Talk!
ACCOUNTABLE PARTNERSHIPS
We wish to build greater accountability and full transparency for the marketing rupee – two sides of the same coin. We want marketing to trust its agencies again. We want to help rebuild the agency ecosystem.
Now that you know WHY we do what we do, allow us to tell you WHAT we do
Media AoR
Budgeting. Communication and Media Planning. Buying. Campaign Implementation. ROI and Feedback loop.
Media AoR
Media Planning/ Buying/ Implementation
Digital AoR
Display advertising. Performance Marketing (SEM). SEO. Social. Mobile. Online Video. Website. Content Integration. ROI and Feedback loop.
Digital AoR
Paid, Owned, Earned Media – Planning/ Buying/ Implementation
Marketing Analytics
.Input-Output models: Market Mix Models. Attribution Models. Advanced Web Analytics.
Marketing Analytics
The rigor behind the ROI promise
Specialist Capabilities
Out-Of-Home Media-Pan India/Formats. Cinema. Sports. Sponsorships. Market Research.
Specialist Capabilities
Beyond mass media
Cloud Telephony
Proprietary Laser Focused, Real-time ROI Tool
Cloud Telephony
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Our work spans Brand Budgeting to Consumer Feedback. Consumer feedback to brands could be Recall, Engagement, Purchase or Referral.
Ideally, in endless loops.
Brand Budgeting
Helps build marketing plans in sync with business.
Brand Communications Planning
To help brands go-to-market.
Real-time business leads
From Cloud Telephony to Walk-Ins.
Brand analytics
Market Research. Market Mix Models. Marketing Analytics. Digital Data Analytics.
Our Clients
Our Team
A total of 22+ years in the media agency business. Before setting up MEDIANT in 2014, Manas worked across media agencies for 19 years – as ex-President, Initiative Media (India), MD-Starcom, P&G AoR (Greater China); Country head (Mudra Max) and at senior positions across WPP (MEC/ Contract) and Dentsu-Aegis Group. Along with an experience across 100+ brands, Manas has had long associations with industry bodies like MRUC as a Member-Technical Committee on key studies (IRS/ Magazine Readership Study).
He’s a keen trekker and loves spending time with family.
He’s a keen trekker and loves spending time with family.
Biraja has worked with MEC (Group M), OMD (Omnicom Group), Ogilvy, eBay
(India) and others for 25+ years in India and the Middle East, across all
domains of Digital Marketing. He leads digital teams across all domains: Paid
- Video/ Display, Social, Search Marketing, SEO, Programmatic, Performance,
Influencer Marketing. He’s an active member of MMA, IAMAI, ICOM-Global
and is a Cannes Gold Winner. Biraja is an active blogger and industry leader.
(India) and others for 25+ years in India and the Middle East, across all
domains of Digital Marketing. He leads digital teams across all domains: Paid
- Video/ Display, Social, Search Marketing, SEO, Programmatic, Performance,
Influencer Marketing. He’s an active member of MMA, IAMAI, ICOM-Global
and is a Cannes Gold Winner. Biraja is an active blogger and industry leader.
P.V. Narayanamoorthy has had an illustrious career in media planning spanning 30+ years - 1978 to 2008. He worked across India, Asia Pacific and Europe; holding senior positions as Regional Director, Carat Asia Pacific (Board Member); Member of the Global Products & Services Board and Member, Global IT-Media Forum, Aegis Media; Chief Operating Officer, Carat Insight India. His last assignment was as Managing Director, Carat India. PVN has worked as a Strategic Consultant to many organizations and a lecturer at leading institutes across India since 2008.
Anil set up Media Circle Pvt Ltd (MC), a Media and Outdoor (OOH) Agency in 2007. Before starting MC, he worked at Mediacom, Starcom, Group M for 18+ years. MC has been the OOH agency of choice for OMD India. Major OOH campaigns in the last 10 years: Big program launches (Sony TV), World Cup Cricket and IPL-1 to IPL-4 (SET Max), Deutsche Bank and NDTV launch. Anil is a keen trekker, 10K Marathon runner, wild life enthusiast and loves spending time with his family.
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Ready to Partner with us ?
Phone: +91 9582255246
E-mail: manas.mishra@mediant.asia
Address: Mediant Communications Pvt Ltd, AltF Success Tower B, Sector 65, Golf Course Extension Road, Gurgaon-122005
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