Managing Director
A total of 29+ years in the media agency business. Passionate about
giving back, to our industry. Before setting up MEDIANT in 2014,
Manas worked across media agencies for 19 years – as ex-President,
Initiative Media (India), MD-Starcom, P&G AoR (Greater China);
Country head (Mudra Max) and at senior positions across WPP (MEC/
Contract) and Dentsu-Aegis Group. Along with an experience across
100+ brands, Manas has had long associations with industry bodies
like MRUC as a Member-Technical Committee on key studies (IRS/
Magazine Readership Study). He’s a regular jury member at INMA
(NY) and EMVIES/ EFFIES/ The Abbies. He’s a keen trekker and
loves spending time with family.
