June 11, 2024
Greater competition to boost adex
The advertising industry must focus on Return on Investment (ROI) to ensure every rupee spent…
June 11, 2024
March rains and crop damage…and why marketers must care!
Unseasonal rains have meant a spell of pleasant weather before a scorching summer. That's an…
June 11, 2024
Hire a media agency first
Why media agencies ought to be marketers' 'lead partners'! I do not say this because…
June 11, 2024
Best in class media planning for the digital medium
Unlike traditional media; the digital medium doubles up as a medium for transaction i.e. apart…
June 11, 2024
Is the media agency all about rates? Yes? Think again.
Gone are the days when brands hired media agencies to get them better rates. In…